During 2017, she was acting CSO, and before that head of Sustainability in IKEA Group Retail & Expansion, embedding sustainability in IKEAs retail operations and securing a more sustainable offer to IKEA customers. She was for several years (ended 2017) co-chair of REAP, Retailers Environmental Action Programme, together with a member of the EU Commission.
Before joining IKEA in 2008, Pia worked as Vice President Corporate Social Responsibility at the Rezidor Hotel Group, operator of hotel brands Radisson Blu and Park Inn (300+ hotels in 50+ countries). During this period, Pia chaired the tourism branch of Prince of Wales Business Leader’s Forum, a membership organization for all major international hotel brands.
Pia holds both a Technical Licentiate degree and a M.Sc. in Environmental Management, from the University of Lund, Sweden, and a M.Sc. in International Business Administration and Economics from Uppsala University, Sweden. She has lived in France and Belgium, but now lives in southern Sweden, with Canadian husband and two daughters.
Pia has worked with, lectured and studied CSR/sustainability related topics since 1996, both across academia, consultancy and business, mainly across tourism and retail sector.